NFL explains why it removed Taylor Swift references from social media

NFL explains why it removed Taylor Swift references from social media channels amid accusations that the league is enjoying Chiefs’ success now pop star is dating Travis Kelce

  • The NFL’s bio on Instagram and X has recently inclued references to Taylor Swift 
  • Even Travis Kelce believes the league is focusing too much on his new flame 
  • provides all the latest international sports news 

The NFL has explained why its social media channels removed several references to Taylor Swift, hitting back at any suggestions it is revelling in the success of the Kansas City Chiefs now Travis Kelce is dating the pop sensation.

Some supporters vented their fury after Swift was in the stands for Kansas City’s controversial victory over the New York Jets on Sunday. 

Even Kelce believes the NFL is ‘overdoing’ the coverage of his new flame. NBC cut to the singer 17 times during Sunday’s game. ‘Damn, that’s crazy. That’s like once a drive,’ the tight end said. 

Shortly after the climax of ‘Sunday Night Football’, the NFL’s official Instagram account read ‘chiefs are 2-0 as swifties’ – Kelce and Co have won both games she has attended since their romance became public.

Meanwhile, on X, formerly known as Twitter, the league’s bio was temporarily ‘NFL (Taylor’s Version)’ before it was changed to ‘we had the best day with you today’ – a reference to Swift’s song ‘The Best Day’.

The NFL has explained why its social media channels removed references to Taylor Swift 

The pop sensation was in the stands for the Kansas City Chiefs’ win over the New York Jets

For a while, the league’s cover photos were a collage of photos of Swift at MetLife Stadium on Sunday night.

Before long, however, the references had disappeared. By Wednesday morning, the league’s account on X focused on this weekend’s game between the Jaguars and the Bills in London.

‘We frequently change our bios and profile imagery based on what’s happening in and around our games, as well as culturally,’ the NFL told The New York Post. 

‘The Taylor Swift and Travis Kelce news has been a pop cultural moment we’ve leaned into in real time, as it’s an intersection of sport and entertainment, and we’ve seen an incredible amount of positivity around the sport.’

In response to accusations that the league seemed to be celebrating the Chiefs’ success – fueling conspiracy theories – the NFL added: ‘The vast majority of our content has remained focused on the game, our players and variety of other initiatives… including our Toy Story Funday Football alt-cast, the international games and more.’ 

Even Travis Kelce (right) believes the NFL is focusing too much on his new romance with Swift

An average of 27 million viewers tuned in to NBC and Peacock to watch the Chiefs beat the Jets, as celebrity friends Blake Lively, Ryan Reynolds, Hugh Jackman and more joined Swift in her suite at MetLife. 

Speaking on Wednesday’s new episode of his New Heights podcast, Travis said: ‘They are overdoing it a bit for sure, especially my situation. They’re just trying to have fun with it.’

Kelce appears on his podcast with his older brother Jason, who plays for the Philadelphia Eagles. He sided with his brother’s view and told the NFL to follow the lead of the NBA.

‘The NFL is not used to celebrities coming to the games,’ Jason said. ‘Basketball has it figured out. 

‘You show them once, let them know they’re there, maybe after a touchdown, but you can’t go overboard with it. People are there to watch the game.’

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