Streaming giant Amazon Prime continues to make its mark in football with another round of Premier League fixtures this week.
The retail titan is increasing its presence in the English market with a host of new presenters, pundits and changes to the viewing experience. And that includes one minor tweak that left some spectators scratching their heads mid-match.
Certain viewers spotted Prime Video's scoreboard returned with five white dashes above each of the team's abbreviated names. But it became apparent the markings weren't purely decoration as some disappeared over the course of each match.
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Thankfully, commentators were on hand to explain the dashes represented how many substitutions each club had left at their disposal. Teams are allowed a maximum of five substitutions per Premier League game, which must be made over a maximum of three stoppages, including half-time.
Numerous fans took to social media to ask what the lines signified, with the replies section rife with tongue-in-cheek answers. The comments ranged from timeouts remaining to touchdowns scored, while one jester joked: "I thought it was the countdown to the next VAR f**k up."
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Such a small change, but one that promises to help viewers stay in the loop and concentrate more easily on the football at hand. And it will have come in handy for those watching Arsenal's last-second 4-3 win over Luton Town on Tuesday.
Prime Video is available as part of the Amazon Prime membership, which costs £8.99 per month or £95 annually for an individual.
The membership gives access to all the perks of Amazon Prime (including free Premium and Same- Day Delivery in selected residential postcodes, and other benefits) plus the full library of content available through Prime Video.
Prime also offers a discounted membership, Prime Student for higher education students.
You can also sign-up for Prime Video on its own for £5.99 per month, however, you won’t get the other benefits that come with Prime — like free One-Day Delivery and Same-Day Delivery on eligible orders and fast grocery delivery and pickup.
£5.99 per month for Prime Video only, or £8.99 per month for Amazon Prime membership
Mikel Arteta took a very different approach to Rob Edwards and refused to shuffle his deck for the most part despite the Gunners' struggles against promoted opposition. The Spaniard's side increased their lead at the Premier League summit to five points despite using only two of their permitted five subs, while Edwards used all his allotted changes (in vain).
While Amazon has been on the up in the football scene, it appears it's time is drawing to a (at least temporary) close. That's after TNT and Sky Sports agreed a new record broadcasting agreement with the Premier League, which will see Amazon disappear from the rotation from the 2025/26 season onwards.
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