Paddy Power to rub salt into British wounds with limited-edition Cheltenham beer

Cheltenham Festival enthusiasts could find themselves chugging down 'British Tears' this week – should an Irish horse secure victory on Gold Cup Day.

Bookies Paddy Power has launched a limited-edition beer which will be handed out for free in their London fanzone should the Emerald Isle reign supreme during Friday's Gold Cup extravaganza.

Created in partnership with a craft brewery in Dublin, an exclusive taste of the specially commissioned home brew could be handed out later in the week.

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The bookmaker's Cheltenham Fanzone will open it's doors at Greenwood Sports Pub and Kitchen near Victoria in London on March 17 to celebrate the final day of the festival.

Horse racing fans who can't make it to the event could have a St. Patrick's Day drink while watching the event come to a close, with Irish and British trainers once again going head-to-head.

And if just one of the Irish horses wins on the final day, thousands of British Tears beverages will be handed out for free in London.

Would you enjoy a can of British Tears? Tell us in the comments section below.

Rachael Kane, spokesperson from Paddy Power said: "The Irish horse racing contingent’s performance at the Cheltenham Festival in recent years has been so dominant that it could hardly be scripted better for those looking for a free pint.

"To celebrate their inevitable success we've created a limited-edition lager to treat punters in our London fanzone to a taste of 'British Tears'.

"Hopefully it won’t prove as difficult to swallow as the taste of defeat."


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