Channel 4 forbidden from showing clips of England's tour of India

Channel 4 dealt social media blow as they are FORBIDDEN from showing clips of England’s tour of India for the rest of the series… after BCCI retained online content rights

  • Channel 4 will be unable to show social media clips of England’s tour of India 
  • The home board retained the global rights for all short-form online content
  • The BCCI has a five-year deal worth £700m to broadcast India’s home matches
  • Channel 4 paid £5m for the current series, but BCCI keep the digital clip rights 

Channel 4 will be unable to show social media clips of England’s tour of India for the rest of the series after the home board (BCCI) retained the global rights for all short-form online content.

The absence of any social media offering during England’s win in Chennai raised eyebrows, with the ECB hoping the return of Test cricket to terrestrial television would raise the sport’s profile.

But Sportsmail has learned that clip rights were not included in Channel 4’s four-Test deal.

Channel 4 will be unable to show social media clips of England’s four-match Test tour of India

The BCCI has a five-year contract worth £700million to broadcast India’s home matches with Star Sports, who in turn sell the rights to international broadcasters. 

Channel 4 paid around £5m for the current series. The BCCI have kept the digital clip rights for their own channels, including their Twitter account, which has 13million followers.

The lack of social media clips tailored to England is frustrating for the ECB as, in the words of Joe Root, they seek to ‘inspire a generation’ — particularly because Channel 4 has a much younger audience than Sky Sports or the BBC.

The home board (BCCI) has retained the global digital clip rights for their own channels




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