Seven most lucrative stadium rights deals as Barcelona land huge £236m contract

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The iconic Nou Camp will now be known as the Spotify Nou Camp from next season after Barcelona rubber-stamped a huge £236million partnership with the music streaming giant.

Barcelona have inked a long-term agreement with the renowned music platform, who will become the club's primary sponsor. As well as appearing on the club's famous stadium, the endorsement will also see the Spotify logo appear on the front of the mens and women's first team shirts next year.

The mega-money deal will give the Spanish giants a welcome cash boost as they bid to regain their financial footing. Barcelona have been left reeling from a number of money issues over the last few years, but this new agreement is reportedly set to help fund an ambitious £1.25bn revamp of the Nou Camp.

But how does Barca's groundbreaking deal fare against some of the other lucrative partnerships around Europe? Here, Daily Star Sport delves into 10 of the biggest stadium sponsorship deals around Europe…

Spotify Nou Camp – Barcelona

Barcelona's new agreement is by far the most lucrative naming rights deal in Europe. Spotify's nine-figure endorsement will see the Nou Camp renamed and the club's playing kits carry the streaming giant's logo over the next four years, while Spotify will also sponsor the club's training kits for the next three years.

The overall package is reportedly worth a whopping £236m – a huge figure. That cash injection should play a big part in helping Xavi Hernandez in his bid to revive Barca's fortunes and get them challenging for titles once again.

Etihad Stadium – Manchester City

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The big bucks deal that Manchester City previously penned with Etihad was the most lucrative in European football before Barcelona and Spotify blew them out of the water.

City's initial 10-year deal with the aviation company also included kit sponsorship, just like Barca's new agreement. However, the overall value was £400m over a 10-year period – meaning Barca come out on top as their deal is worth more per year.

However, City haven't fared too badly from the agreement that they penned almost a decade ago. And it's likely it'll be renewed for a similarly impressive sum sooner rather than later with the deal almost up.

Emirates Stadium – Arsenal

Arsenal were one of the first teams in England to jump on the trend of stadium sponsorship deals after inking a multi-year agreement with Emirates.

The deal, like most others on the list, included the lucrative stadium naming rights and sponsorship of the playing squads shirts – both of which are still present today.

The fruitful partnership was extended until 2024 back in 2018, and is reportedly worth over £200m for the Londoners over the six-year period.

Wanda Metropolitano Stadium – Atletico Madrid

Atletico Madrid made the tough decision to wave goodbye to their iconic Vicente Calderon stadium to move into a brand new, state-of-the-art arena back in 2017.

The Metropolitano Stadium is sponsored by Wanda, a Chinese IT company. The deal is reportedly worth a whopping £8.4m a year, with the company going one further than their rivals on this list by purchasing a 20% stake in the club.

Although Wanda's name is associated with the stadium, Atletico's sponsors made the classy gesture of allowing Atletico to keep Metropolitano in the arena's name as a nod to the Spanish outfit's first stadium.

Ulker Stadium – Fenerbahce

Fenerbahce have a £7m a year agreement in place with Ulker, a Turkish cookie and cracker manufacturer based in Istanbul.

However, the club's stadium is widely known as the Sukru Saracoglu Stadium in homage to their former president, who bought the club's stadium back in 1933.

The Turkish giants became the first team in the country to own their stadium as a result of Saracoglu's generous gesture. And his legacy lives on to this day – even if the 50,000 seater stadium has a different name plastered over it.

Allianz Arena – Bayern Munich

Bayern Munich's stunning home is commonly known as the Allianz Arena after the German giants signed an agreement worth £6.5m a year with the German finance company.

However, Bayern are far from unique in their Allianz branded home. The company sponsors a further eight stadiums across the globe; including Italian giants Juventus.

Unlike the majority of other deals on this list, Allianz's sponsorship is just for the stadium – leaving Bayern free to rake in extra cash from elsewhere for their lucrative shirt sponsorships.

Vodafone Park – Besiktas

Besiktas agreed one of the biggest deals in Turkish football history back in 2013 when they penned a staggering 15-year deal with Vodafone to fund their brand new stadium.

The agreement, which is due to run until 2028, is worth an eye-watering £105m, includes stadium naming rights and kit sponsorships.

And it means Besiktas should continue to receive £6m a year until the partnership expires.

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