Norwich force new shirt sponsor BK8 to remove adult content from their social media accounts after fans higlighted the company’s sexually provocative marketing material
- Norwich have had their new shirt sponsor remove sexually provocative content
- The Canaries announced Asian betting firm BK8 as their new partner on Monday
- But fans pointed out some of the company’s marketing material online
- The company apologised for any offence caused and removed the material
Norwich have had their new shirt sponsor BK8 remove sexually provocative content that was on the company’s social media accounts, stressing the material ‘does not align with the wider vision and values’ of the club.
The Canaries announced the Asian betting firm as their new principal partner for the 2021-22 season on Monday morning.
That was then met with criticism as supporters pointed out some of the company’s marketing material online.
Norwich have had their new shirt sponsor BK8 remove sexually provocative content that was on the company’s social media accounts
The Canaries announced the Asian betting firm as their new principal partner for the 2021-22 season on Monday morning
A Norwich spokesman subsequently said: ‘The club worked swiftly with BK8 to remove the posts following the announcement of the new partnership.
‘These posts and marketing do not align with the wider Norwich City vision and values and we will be reviewing our due diligence process going forward.’
BK8 issued a statement apologising for any offence caused.
The company said: ‘Following concerns and issues raised by Norwich City Football Club and its supporters following an announcement this morning, BK8 would like to wholeheartedly apologise for any offence caused by our historical marketing.
Norwich were promoted back to the Premier League at the first time of asking last season
‘We accept that this form of marketing isn’t befitting of a Premier League partnership.
‘We have immediately removed all marketing material of this nature and will conduct a review of our marketing strategy moving forward.’
The Canaries were promoted back to the Premier League at the first time of asking following their relegation from the top flight at the end of the 2019-2020 season.
Daniel Farke’s side finished six points clear at the top of the Championship.
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