Huge number of shirt sales Premier League clubs need to recoup transfer fees

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Premier League clubs will have to sell a huge number of shirts to cover their enormous summer transfer spending.

The 20 clubs in the English top-flight spent more than £1.2billion on strengthening their squads before the window slammed shut on Tuesday.

But the spending was not equally divided, with some clubs spending nine figures on one player while other capped it off at just a couple of million.

Clubs have a way of getting their money back, though, by selling shirts with their new stars’ names – as demonstrated by PSG’s acquisition of Lionel Messi.

But data shows that some clubs will need their shops to be very busy to balance out their heavy spending.

Champions Manchester City broke the transfer record for a British player by spending £100m on Aston Villa’s boyhood hero Jack Grealish.

With shirts for Pep Guardiola’s side costing just under £85, it means that 1,176,471 shirts need to be sold by the Champions League runners-up.

Rivals Manchester United’s combined spending, though, puts them in even more need of a sales drive.

Which Premier League side do you think had the best summer transfer window? Let us know in the comments section.

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The Red Devils welcomed Jadon Sancho to the club for £73m after a long saga, with Raphael Varane joining for £35m.

To recoup the £108m spent, 1,350,845 shirts will need to be sold – but this has received a boost by the return of iconic No.7 Cristiano Ronaldo.

Another returning Premier League star is Romelu Lukaku, who signed on again at Chelsea for £97.5m seven years after leaving for £28m.

Returning as a Serie A winner with Inter Milan, 812,839 of his pricey £120 shirts need to be shipped out of Stamford Bridge.

The Blues’ London rivals Arsenal were one of the busiest clubs in the summer, spending £100m-plus on six players but still sitting bottom of the table.

With morale appearing to be low, the task of selling 1,223,528 to recoup spending on £50m centre-back Ben White, goalkeeper Aaron Ramsdale and Martin Odegaard looks challenging.

There is less pressure on Liverpool, with £36m defender Ibrahima Konate their only inbound transfer – and demanding a 423,799 shirt sales at Anfield.

West Ham enjoyed a profitable summer, bringing in five new players for just under £70m.

With Kurt Zouma and Transfer Deadline Day signing Nikola Vlasic costing £51.5m in total, the Hammers are tasking with selling 643,750 shirts to match that figure.

And Aston Villa face a similar challenge, with 916,666 sales needed to match £83m of spending on Emiliano Buendia, Danny Ings and Leon Bailey.

  • Premier League
  • Arsenal FC
  • Aston Villa FC
  • Brentford FC
  • Brighton Hove Albion FC
  • Burnley FC
  • Chelsea FC
  • Crystal Palace FC
  • Everton FC
  • Leeds United FC
  • Leicester City FC
  • Liverpool FC
  • Manchester City FC
  • Manchester United FC
  • Newcastle United FC
  • Norwich City FC
  • Southampton FC
  • Tottenham Hotspur FC
  • Watford FC
  • West Ham FC
  • Wolves FC

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