Ex-Premier League striker now revamps super cars like Pimp My Ride

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Premier League footballers enter many walks of life beyond retirement, but not many become a leading provider of car modifications for their former team-mates and rivals. That’s the case for former Nottingham Forest, West Ham United and Aston Villa star Marlon Harewood, the co-owner of AC13 Premier.

After hanging up his boots in 2016, ending his career with a one-year spell at Nuneaton Town, Harewood planned to become a coach.

The 43-year-old secured his coaching badges and started work in Forest’s academy. In November 2021, he confirmed his desire to enter management.

But in the background, he has spearheaded a successful project that has seen him pause his coaching ambitions altogether.

He launched AC13 Premier alongside Andy Cole – no, not that one – to jazz up footballer’s cars to their every demand.

It’s a role not far off mirroring Xzibit’s antics on classic MTV show ‘Pimp My Ride’ which existed between 2004 and 2007, but here, Harewood is upgrading already-lavish cars for an elite clientele.

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Speaking about the venture in 2017, Harewood, who scored 28 goals in 137 Premier League games, gave an insight into the range of requests he receives.

He told the Mail: “They come up with some crazy ideas. We get requests for coffee machines, printers, all sorts inside.

“We do Mercedes-Benz V-Class conversions. They use it as an office or for laid-back travel to and from games and training.

“I bought my first car when I passed my test — a Fiat Punto — and being a young lad, wanted a nice stereo. I went to a place in Nottingham, and that’s where I met Andy.”

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Harewood’s customers include Harry Kane, Kyle Walker, and away from football, Stuart Broad and Carl Froch.

After Leicester City won the Premier League title in 2016, the late Vichai Srivaddhanaprabha awarded the squad 19 bright blue BMW i8s.

Some players, including Wes Morgan and Riyad Mahrez, preferred a different colour, so they hit up AC13 Premier.

AC13 is still going strong today. In September, Harewood offered a tour video around the company’s Nottingham-based headquarters. And with business booming, it seems he’ll be upgrading cars for way longer than Xzibit on Pimp My Ride.

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