Promoter Eddie Hearn admits he was “appalled” by Billy Joe Saunders for releasing an “idiotic” video which appeared to condone domestic violence.
The WBO super-middleweight champion filmed himself working out on a punch bag in a barn, advising men on how to hit their female partners if tempers flared during the ongoing coronavirus pandemic, which resulted in a fierce backlash on social media.
Saunders has since issued an apology, but Matchroom Boxing boss Hearn admits his fighter’s behaviour was “unacceptable”.
Speaking to Talksport, Hearn said: “I haven’t spoke to him. I spoke to his management team last night. I was appalled really.
“It was so idiotic, it was so frustrating because I know Billy well. He’s a really good kid, with a really good heart. He does a lot for the community, he does a lot for charity, but every now and again he does the most stupid things. The world has changed and realised about all kinds of different things, about how you need to treat people.
It’s much more unacceptable for a world champion boxer to be doing it.
“It’s always with Billy. He spent the weekend down at the NHS, delivering food packages, and meeting people. It’s one step forward, four steps back with Billy Joe Saunders and it is frustrating.
“He’s got this mentality where it’s me against the world. Sometimes you can have a conversation with him and say ‘Bill, what are you doing?’ And sometimes that can make it worse. I leave him alone now and when I talk to him, I will be telling him, you’re a prat, what are you doing?
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