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Pornstar and avid mixed martial arts fan Kendra Lust has taken a further step into the sport she loves by sponsoring a fellow social media sensation for her next fight.
The 43-year-old, who has decades of experience in the adult film industry, has a huge online presence of almost seven million Instagram followers.
Brazilian jiu-jitsu black belt Charisa Sigala has a more modest following of 32,400, but that number is expected to rocket now she has the public backing of UFC lover Lust.
The adult actress has regularly been seen supporting friend Paige VanZant at Bare Knuckle Fighting Championship (BKFC) events, and will now be giving financial support to Sigala who also competes in the series.
Whilst wearing a shirt sporting Lust's surname, the Californian said: "Very happy and grateful to announce that Kendra Lust jumped on board to sponsor my next fight.
"I can't wait to represent Lust Army very soon. Thank you for all you are doing for women in combat sports."
Sigala's far smaller Instagram following than Lust and VanZant means she is not able to earn as much from her online presence.
This may explain why she is so grateful for Lust's financial support, especially considering the significant expenses incurred by fighters.
Do you think Charisa Sigala can return to winning ways in the ring? Let us know in the comments section.
Former UFC star VanZant has previously spoken of the high costs of training camps, and admitted she makes a lot more from her online work than she does from her fighting career.
Sigala has an Amazon wishlist which supporters can visit to buy her gifts such as training gear and recovery equipment.
She also runs a website offering "exclusive content" to those who pay £7.50 per month to subscribe.
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The 37-year-old strawweight will hope the financial boost can also help her return to winning ways in the ring, as she has lost each of her last four bouts and has not tasted victory for five years.
Her last defeat came in a bare knuckle defeat to Pearl Gonzalez, on the undercard of Joey Beltran's victory over Sam Shewmaker at BKFC 18 in June.
- Paige VanZant
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